Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
National Association for Variable Annuities (NAVA) selects Vizuäl, Inc. to Design Ad for Ongoing Campaign
Ashburn, VA – The National Association for Variable Annuities (NAVA) has chosen Vizuäl to continue its work on NAVA’s ongoing national campaign to promote the variable annuity industry. Vizuäl will produce an ad for the "Retire on Your Terms" campaign, the latest promotional step for the campaign.
Vizuäl previously worked with NAVA to produce logo designs and the "Retire on Your Terms" slogan that the association has been using to promote the industry. Through the use of ads and other promotional pieces, the association hopes to educate consumers on the benefits of annuities for planning long-term income.
"Vizuäl’s work on this campaign has helped us not only to think about how to reach consumers most effectively, it has also helped us to understand the importance of graphic elements in promoting what we do," said Christine Hudacko, Vice President, Public Relations.
Jeffrey A. Lupisella, Principal of Vizuäl, Inc., explains that the company enjoys long-term partnerships like that it has with NAVA. "These campaigns give us a chance to help an organization really think about what picture it wants to present to its audiences over the long term. What does it want to communicate and how can it most effectively do that visually?"
About Vizuäl, Inc.
Vizuäl, Inc. (vizual.com) is an award-winning branding and strategic communications firm. Vizuäl has established an outstanding reputation for its ability to rapidly understand its clients' business challenges and opportunities, develop effective messaging and create strong visual solutions. Founded in 1994, Vizuäl is an active member of business and community organizations throughout the Washington, D.C. region.
To find out more about how Vizuäl, Inc. may be able to help you with your next visual communications project, contact Jeff Lupisella at 703-437-8018.
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