Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
No. Va. Firm Has Messaging Rx For Pharma Client
Herndon, Virginia, April 24, 2007 - One of the nation's most dynamic pharmaceutical companies has hired Vizual, a branding and strategic communications firm, to improve its presence on the World Wide Web. Avalon Pharmaceuticals, headquartered in Germantown, MD, is a leader in the development of highly effective cancer-fighting drugs.
One of the keys to Avalon's new website is a more streamlined site structure with easier navigation for potential partners, clients and investors. According to Jeff Lupisella, principal at Vizual, "We're excited about this project because it gives us a chance to use a wide range of our areas of expertise. We're helping Avalon work through some of the more subtle and strategic aspects of their communication, supporting and extending their existing visual brand and also developing a custom database and content management system to allow staff to easily update the site via a browser-based interface."
The client has already established itself in the marketplace with its AvalonRx® Drug Discovery Engine. The new website that Vizual is creating will allow the client to better communicate with third-party investors and others about the groundbreaking progress the company is making with new oncology drugs in its portfolio.
For ways to improve your organization's image and marketability, contact Samantha Lentz, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com and sign up for our quarterly e-newsletter, Glimpse.
About Avalon Pharmaceuticals
Established in 1999, Avalon Pharmaceuticals (avalonrx.com) is a biopharmaceutical
company focused on the discovery, development and commercialization of first-in-class
cancer therapeutics. The company's leading product candidate, an IMPDH inhibitor,
is in Phase II clinical development, while several other products are in preclinical
stages. Avalon's progressive business model allows it to benefit from partnerships
with larger pharmas such as Merck, MedImmune, Medarex and Novartis.
About Vizual
Vizual (vizual.com) is an award-winning branding firm with a reputation for helping clients overcome their most difficult marketing communication challenges. The firm develops powerful brand messaging and innovative creative solutions that shape customers' perceptions and expand clients' market share. Founded in 1994, Vizual is an active member of business and community organizations throughout the Washington, D.C. region.
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Have a branding, messaging or design challenge? We can help—just call us at 703.437.8018.
