Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
Acclaimed Firm Helps National Recreation Alliance Tone Up Image
Herndon, Virginia, August 17, 2007 - A unique coalition of national organizations focused on physical activity, recreation, and health has selected the Northern Virginia-based branding and communication firm Vizual to help the group better communicate with the public and other organizations.
The American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD) plays a central role in its field from its offices in Reston, Virginia. To move to the next level, the group needed a way to identify its alliance so that no single member organization would be too prominent. "It's a classic challenge of associations of organizations,†notes Jeff Lupisella, principal at Vizual. "The solution requires a combination of close listening, strategic thinking and smart brand development."
To help the alliance build awareness among the public and other stakeholders, Vizual will develop a series of graphic display stands that are especially suitable for use at trade shows and other public gatherings. Unlike his firm's traditional branding engagements, Lupisella explains, "AAPHERD needs a branding solution that is clear in what it conveys, and also very careful in what it doesn't convey. Each of the member organizations will retain its own brand identity, while clearly being part of a larger alliance."
For ways to improve your organization's image and marketability, contact Samantha Lentz, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com and sign up for our quarterly e-newsletter, Glimpse.
About AAHPERD
AAHPERD (aahperd.org) is the largest organization of professionals supporting and assisting those involved in physical education, leisure, fitness, dance, health promotion and related education. The alliance includes five national associations and six district associations, and provides a comprehensive array of resources, support and programs to help practitioners improve their skills.
About Vizual
Vizual (vizual.com) is an award-winning branding firm with a reputation for helping clients overcome their most difficult marketing communication challenges. The firm develops powerful brand messaging and innovative creative solutions that shape customers' perceptions and expand clients' market share. Founded in 1994, Vizual is an active member of business and community organizations throughout the Washington, D.C. region.
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