Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
Information Security Firm Gets Marketing Upgrade
Herndon, Virginia, September 15, 2006 - One of the region's leading information security firms is now poised to seize greater market share, thanks in large part to a refreshed brand image and visual communications package developed by Vizuäl, Inc.
SecureIT, located in Reston, is a high-tech security consulting firm serving clients in the public and private sectors. Under the leadership of founder and president David Trout, the firm has grown both in size and reputation. To capitalize on his company's success, Mr. Trout had a vision for upgrading its image so as to be perceived as a larger, more savvy player in the increasingly competitive market for information security services.
"On the one hand, we wanted to show our clients that we were a dynamic, credible company in which they could place their confidence," observes Mr. Trout. "But the upgrade in our image also needed to communicate clearly to potential employees, many of whom work currently for larger firms with more established corporate identities."
SecureIT turned to Vizuäl to help renew and improve its website and marketing material. As Vizuäl's principal Jeff Lupisella explains, "We reviewed SecureIT's existing site and marketing collateral, wrote entirely new copy, and designed a dramatically new look for the organization — from its logo to the color palette — in order to tie together all the print and electronic marketing materials."
The organization has already received strong positive feedback about its new corporate identity and marketing materials. To further increase the impact on its bottom line, SecureIT has asked Vizuäl to develop a series of print advertisements and e-mail marketing messages.
About SecureIT
SecureIT helps clients manage technology risks and create value through effective internal control, information assurance and IT governance. Founded in 2001, the company has grown rapidly, and is now involved in engagements ranging from focused analysis and verification services to comprehensive, enterprise-spanning solutions. The organization's staff of knowledgeable professionals stay at the forefront of their fields, and offer unparalleled technical expertise, managerial skills, and knowledge of industry best practices.
For ways to improve your organization's image and marketability, contact Chris Hall, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com and sign up for our quarterly e-newsletter, Glimpse.
About Vizuäl, Inc.
Vizuäl, Inc. (vizual.com) is an award-winning branding and strategic communications firm. Vizuäl has established an outstanding reputation for its ability to rapidly understand its clients' business challenges and opportunities, develop effective messaging and create strong visual solutions. Founded in 1994, Vizuäl is an active member of business and community organizations throughout the Washington, D.C. region.
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