Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
VIZUÄL LAUNCHES NOVICK GROUP WEBSITE
Nonprofit and association insurance leader adds new marketing communications dimension
Herndon, Virginia - The Novick Group today launched a new web site (www.novickgroup.com) that offers expanded communicative tools to its current and prospective clients. "We wanted to launch a site that provides a real service to the nonprofit, association, and educational communities," commented Lou Novick, president of The Novick Group. "This site exceeds our goals in this regard and provides a foundation for future web-based service enhancements for our clients. Selecting insurance is a major decision for an organization and we wanted to be able to present the perspective for the community that puts those decision criteria in the proper context. Vizuäl, Inc., our site developer, has done that and in addition has made it much easier on us by being our focal point for all our visual communications, advertising and marketing needs," Novick concluded.
"We work very hard to minimize the time our clients spend on developing their visual communications tools," added Jeff Lupisella, Vizuäl president. "While we want our clients to take ownership of the work we do for them, we recognize that their core business is paramount. The quality of our work is directly proportional to how well we listen to our clients," Lupisella went on, "and this means hearing what is not said just as much as what is."
About The Novick Group, Inc.
Since 1987, The Novick Group has specialized in providing comprehensive and cost-effective insurance services to the nonprofit and association communities. The Novick Group represents most major insurance companies and services the needs of over 1000 clients nationwide, including social service & community action agencies, associations, professional societies, educational and religious institutions, advocacy groups, and health service providers. Their unique qualifications are based on the depth and breadth of nonprofit experience on The Novick Group staff. www.novickgroup.com.
About Vizuäl, Inc.
Vizuäl, Inc. (vizual.com) is an award-winning branding and strategic communications firm. Vizuäl has established an outstanding reputation for its ability to rapidly understand its clients' business challenges and opportunities, develop effective messaging and create strong visual solutions. Founded in 1994, Vizuäl is an active member of business and community organizations throughout the Washington, D.C. region.
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