Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
Old Accounting Firm Gets New Look, Website
Herndon, Virginia, October 30, 2006 - The Virginia-based branding and strategic communications firm Vizuäl, Inc. recently designed and launched a new website for Bert Smith & Company (bertsmithco.com), one of the longest-operating accounting firms in the Washington, D.C. area.
In addition to offering a range of greater functionality and resources than the firm's previous site, the new website also introduces a much more modern and professional image for the firm. According to Jeff Lupisella, principal of Vizuäl, his firm's mission was to upgrade the content of the site to not only be more comprehensive and accurate, but also to create a sense of sophistication and focus that better reflected the accounting firm's reputation in the business community.
"Our client gave us the opportunity to truly rebuild the site from scratch," explains Mr. Lupisella, "including developing new copy throughout, introducing a new color palette, shortening the amount of copy per page, and other enhancements that collectively enabled us to deliver our best work. Our client also allowed us to completely rethink and reengineer the site's structure and navigation. The new structure and interface makes it clear that our client takes a straightforward and professional approach to communication, and it's helping them present a better face to their customers as well as potential employees."
For ways to improve your organization's image and marketability, contact Chris Hall, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com and sign up for our quarterly e-newsletter, Glimpse.
About Bert Smith & Co.
Bert Smith & Co. includes more than 60 CPAs and management consultants who serve clients in government agencies, healthcare, nonprofits, associations and education. The firm provides a full range of accounting services to commercial clients, and has provided accounting services to virtually every cabinet-level department of the U.S. Government, as well as federal government agencies and numerous cities, counties, authorities and commissions.
About Vizuäl, Inc.
Vizuäl, Inc. (vizual.com) is an award-winning branding and strategic communications firm. Vizuäl has established an outstanding reputation for its ability to rapidly understand its clients' business challenges and opportunities, develop effective messaging and create strong visual solutions. Founded in 1994, Vizuäl is an active member of business and community organizations throughout the Washington, D.C. region.
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