Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
No. Va. Firm Recognized for Excellence in Advertising
Herndon, Virginia, November 6, 2007 - Vizual, a branding communications firm, was among the firms spotlighted by the Association of Marketing and Communication Professionals (AMCP) in its 2007 MarCom Awards competition.
In conjunction with the public relations firm Smith & Harroff (S&H), Vizual won AMCP's Gold Award for an advertisement created for the Nuclear Energy Institute. "We're very gratified to receive this award," notes Jeff Lupisella, principal at Vizual. "We enjoyed the opportunity to work with Smith & Harroff and NEI, and it was truly remarkable how well our three organizations worked together. I'm especially appreciative of S&H for bringing us in on the team."
Vizual designed four approaches for the advertisement that were market-tested nationally. All of the designs did well, but two in particular tested higher than the others. Smith & Harroff asked the firm to prepare the top-testing design in multiple formats for placement in a wide variety of publications. Vizuäl designers also created a variety of Flash® versions of the print ad for use in an online advertising campaign.
For ways to improve your organization's image and marketability, contact Samantha Lentz, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com and sign up for our quarterly e-newsletter, Glimpse.
About Smith & Harroff
Smith & Harroff (smithharroff.com),
founded in 1973, is one of the most highly regarded public
relations firms in the country, specializing in strategic
communications counseling, corporate public affairs and
issue advertising.
About Vizual
Vizual (vizual.com) is an award-winning branding firm with a reputation for helping clients overcome their most difficult marketing communication challenges. The firm develops powerful brand messaging and innovative creative solutions that shape customers' perceptions and expand clients' market share. Founded in 1994, Vizual is an active member of business and community organizations throughout the Washington, D.C. region.
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Have a branding, messaging or design challenge? We can help—just call us at 703.437.8018.
