Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
International Anti-Money-Laundering Firm Resolves to Develop New Brand
Herndon, Virginia, January 17, 2007 - Vizuäl, Inc. has just been contracted by Truth Technologies, Inc. (TTI) to develop a new brand identity for the firm. Before embarking on the projects, the strategic branding firm has been asked to evaluate TTI's existing brand by performing a branding audit. During the audit, Vizuäl will interview key company personnel, review existing marketing materials, and produce a recommendations report for improving the firm's overall brand.
Jeff Lupisella, Principal of Vizuäl, said "This is an exciting opportunity for us. Not only do we get to evaluate the firm's existing brand as it relates to their overall marketing objectives, but we'll also have an opportunity to establish a more successful brand. After the audit has been completed, we'll continue our work by developing new marketing materials and branding elements. By the time our work has been completed for Truth Technologies, we're very confident they'll have a leg up on their competition."
For ways to improve your organization's image and marketability, contact Chris Hall, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com and sign up for our quarterly e-newsletter, Glimpse.
About Truth Technologies, Inc.
Truth Technologies (TTI) is a leading provider of
anti-money-laundering products and services for financial institutions,
non-bank financial institutions, and government regulatory and law enforcement
authorities worldwide. TTI is headquartered in Vienna,
VA with operations in Luxembourg, Budapest and Montreal.
About Vizuäl, Inc.
Vizuäl, Inc. (vizual.com)
is an award-winning branding and strategic communications firm. Vizuäl has
established an outstanding reputation for its ability to rapidly understand its
clients' business challenges and opportunities, develop effective messaging and
create strong visual solutions. Founded in 1994, Vizuäl is an active member
of business and community organizations throughout the Washington, D.C. region.
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