Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
No. Va. Branding Firm Makes Big Splash in Hawaii
Herndon, Virginia, March 6, 2008 - Vizual, a leading branding and strategy firm based in Northern Virginia, recently completed a challenging communication assignment for the Recreational Vehicle Industry Association (RVIA), a national organization representing the RV manufacturing industry.
According to Jeff Lupisella, principal at Vizual, RVIA hired his firm to produce a sophisticated, high-energy presentation for their annual meeting, which was just held on the Big Island of Hawaii. The presentation included audio and video clips, as well as Flash® animation, and was designed and produced specifically for the meeting. "The presentation went off without a hitch," notes Margie Craig Spence, advertising manager for the association's consumer awareness program, Go RVing, "and our senior management was very happy with Vizual's work."
"We really enjoyed working with RVIA," notes Lupisella. "Although we had a tight turnaround and a few other challenges, RVIA and our staff rose to the occasion, and did a great job working together to pull it off. It's very gratifying to hear that the presentation was a huge success."
About RVIA
The Recreational Vehicle Industry Association (rvia.org), located in Reston, VA, is the national trade association representing RV manufacturers and their component parts suppliers. RVIA is a unifying force for safety and professionalism within the industry, and works with federal and state government agencies to protect the interests of its members. RVIA also serves as a clearinghouse of industry facts and information about RV travel and camping for consumers and the media.
About Vizual
Vizual (vizual.com) is an award-winning branding firm with a reputation for helping clients overcome their most difficult marketing communication challenges. The firm develops powerful brand messaging and innovative creative solutions that shape customers' perceptions and expand clients' market share. Founded in 1994, Vizual is an active member of business and community organizations throughout the Washington, D.C. region.
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