Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
14 Years Later, Firm Keeps on Branding
Herndon, Virginia, November 3, 2008 - In 1994, Nelson Mandela became South Africa's first Black president, the World Wide Web was just getting on its feet, and a baseball players' strike in August shut down the season. Closer to home, young designer-entrepreneur Jeff Lupisella decided to hang out his shingle in a home office in Columbia, MD.
The company that Lupisella founded would eventually become Vizuäl, Inc.—now one of the region's leading strategic branding firms. Since incorporating in 1994, Lupisella has assembled a dedicated, talented team of art directors, designers and account staff to serve an ever-broadening client base. In fact, as the company begins its 15th year in business, it has announced several promotions and new hires that will allow it to provide strategy, creative, and project management services to more clients, regionally and across the country.
"One of the most gratifying aspects of the past 14 years," says Lupisella, the firm's principal, "is that we've never stood still. When I started out, I was providing graphic design services for the most part. Over the years, we've made a conscious effort to branch out into branding and communication consulting at more strategic levels... and our clients have responded."
As Vizuäl has grown, the firm has distinguished itself among a fiercely competitive field—partly by its award-winning design, and partly by its track record of steady growth and high retention rates. The two qualities are no accident, says the firm's VP for Business Development, Chris Hall, who will celebrate his fifth anniversary with Vizuäl in December. "One of Vizuäl's secrets to success," Hall observes, "is that the firm works to inspire its people in every way to act like entrepreneurs with a stake in the firm's success. We also invest a lot in our people, helping them grow professionally so they can better serve our clients."
In addition to planning ways to use the firm's 15th anniversary as an occasion to broaden its outreach to prospective new clients, Lupisella observes, other developments are in the works. "The business environment in which our clients operate grows more complex and challenging every year," he says, "and while our clients continue to need new communication resources, they're also increasingly looking to us for more strategic guidance in branding and messaging."
About Vizuäl, Inc.
Vizuäl, Inc. (vizual.com) is an award-winning branding and strategic communications firm. Vizuäl has established an outstanding reputation for its ability to rapidly understand its clients' business challenges and opportunities, develop effective messaging and create strong visual solutions. Founded in 1994, Vizuäl is an active member of business and community organizations throughout the Washington, D.C. region.
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