01 Thrive, Don't Just Survive, in Tough Economic Times
02 Firm Principal Speaks to MBA Students
03 Want More Brand New Insights?

01 Thrive, Don't Just Survive, in Tough Economic Times

By Jeffrey A. Lupisella
Principal, Vizual

According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we're all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas:

Speak to your primary audiences and refine your message
Assuming you've done the difficult work of determining your primary audiences' needs, it's more critical than ever to make sure your messaging is compelling, consistent, and targeted. Focus on honing your USP (unique selling proposition) and how your organization can provide valuable products and services that benefit your customers most.

Work with long-term partners
Long-term partners offer value in a variety of ways. In many cases, they'll take time to understand your needs and strengths, and will help you strategize and implement a plan to accomplish your goals. Most importantly, long-term partners tend to make decisions that help all parties, and support strong, mutually-beneficial relationships.

Explore your options
Not getting enough value from your current business partners? Consider that a new provider may be able to save you money, offer more value, or provide a more creative or strategic perspective. In some cases, simply having an honest discussion with current partners about your challenges can point the way to more effective solutions.

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